Sweden: Bon Soir, Bon Jour

Visiting Stockholm four years ago, Dallas earth-moving Contractor Robert F. Thompson flipped on a hotel radio, found that he had struck Dullsville. Being a government monopoly, Swedish radio had a heavy accent on culture-worthy classics. What the Swedes really needed, felt Thompson, was a competing station offering an easier U.S. blend of pop music, commercials and more news. Dallas Tycoon Thompson decided to provide it. Buying a 3,300-ton German coastal freighter, Thompson renamed it Bon Jour, recruited deckhands and a disk jockey, surrounded them with broadcasting equipment at a total estimated cost of $700,000. He anchored the Bon Jour...

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