The Press: Show Business

USA* 1 was born in four colors and with high hopes. All he needed, said the new magazine's President and Editor Rodney C. Campbell, was $1,000,000 (he had no trouble raising it) and 125,000 readers willing to pay $1.25 per copy for a monthly blend of history and news. But not enough of the initial subscribers stayed around. Campbell's $1,000,000 ran out quickly, and the 125,000 charter subscribers dwindled to 7,000. Last week, after just four issues, USA*1 gave up the ghost. It merged with another publishing experiment: A. & P. Heir Huntington Hartford's...

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