Business: Personal File: May 12, 1961

AS Coca-Cola's new chairman and chief executive (he will also retain the presidency), Lee Talley, 59, will have more work to do—but he can hardly have more enthusiasm for it. Talley has been with Coca-Cola since he left Atlanta's Emory University has a firm respect for the company's 75-year traditions and the required zeal to conquer the world for Coke. Taking over from retiring Chairman William E. Robinson, Talley is the first man to hold both top posts at Coca-Cola, will probably continue Coke's diversification (Minute Maid orange juice, flavored soft drinks) and...

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