"A man's mind, stretched by a new idea; can never go back to its original dimension."
Oliver Wendell Holmes, quoted in the luncheon program of the American TV Commercials Festival.
At first thought, and at second thought too, a festival of TV commercials is as appealing as a festival of anthrax germs. Yet last week a ballroom full of people gathered for such a rite at Manhattan's Hotel Roosevelt and sat voluntarily through 100 commercials in a row. They shouted "great" and "terrific" because a pitch for Ban deodorant used a documentary technique and private-eye oboes to amplify uneasiness about "being close."...
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