CINEMA,TELEVISION,THEATER,BOOKS: Time Listings, Aug. 1, 1960

CINEMA

Elmer Gantry. Sinclair Lewis' notorious 1927 novel about a conman of religion is in many ways better on the screen than it was as a book. Burt Lancaster, Jean Simmons and Arthur Kennedy are surrounded by the rich, authentic flavor of tent-show evangelism.

Psycho. Hitchcock's latest, though sometimes heavyhanded, is still a highly effective Grand Guignol show.

Hiroshima, Mon Amour. (French). A poetic, sometimes slow depiction of Hiroshima as a Calvary of the Atomic Age, where the heroine is reborn through love.

The Apartment. The riotous plight of a junior executive whose too-convenient...

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