ADVERTISING: Where There's Life ...

To promote its slogan "Where there's life . . . there's Bud," the Anheuser-Busch brewery has spent $40 million. Last week it filed suit against the Chemical Corp. of America, which makes a floor wax that kills bugs too. Its complaint: the chemical company's new slogan—"Where there's life, there's bugs"—tended to "disparage" Budweiser. Chemical Corp. blandly rejoined that its inspiration was really 18th century English Poet John Gay, who wrote: "While there is life there's hope, he cried." The court, in a temporary injunction, told Chemical Corp. to apply bug killer to its own slogan.


Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!