The Democrats chose Idaho's U.S. Senator Frank Church, 35. as their keynote speaker because his boyish good looks promised television a new generation's outlook. True to the promise, handsome Frank Church, the Senate's youngest member, keynoted a change in Democratic policy—of a sort. Instead of the economic gloom that had sustained his elders since he was a toddler, he promised global doom; instead of the old "Don't-Let-'em-Take-It-Away" theme of 1952, he urged "Don't-Let-'em-Spend-It-That-Way" for the prosperous 1960s.

The Administration's so-called prosperity, cried he, is a "pitchman prosperity, the kind that results when Government is run by hucksters not unaccustomed to selling...

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