Business: Needed: A Cleanup

"Dishonest advertising is here. It is real. And whatever the percentage, the amount is large and is not diminishing." So wrote Fairfax M. Cone, executive committee chairman of Foote, Cone & Belding, Inc., last week in a memo to his Chicago staff. Cone stiffly warned that "the problem is not going to be solved by gentle pressure from the side of the angels or by the slow processes of education. To try to ignore it as a small percentage of all advertising is to be insensitive to right and wrong. How can four different...