ADVERTISING: Drive on Cheats

To the Federal Trade Commission, too many U.S. businessmen fail to draw a line between legitimate puffing to make a sale and illegal lying about their product to deceive the customer. On the theory that informed and skeptical consumers are the first line of defense against the cheats, the commission last week held its first Washington Conference on Public Deception, attended by representatives of 47 civic, professional and business organizations. FTC Chairman Earl W. Kintner said the commission would go all out to open its voluminous files on "trickery in the marketplace"...

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