STATE OF BUSINESS: Rush in the Showrooms

The first test of the 1960 auto market came last week as the new cars rolled into the nation's showrooms—and the rush was on. The big sales news of the week was made by Chevrolet's compact Corvair. In its first two days of public showing, the Corvair chalked up orders and deliveries of 26,000 cars, more than 35% of Chevy's two-day total of 75,000. The news was both good and bad for Chevy: the company had hoped to sell one Corvair for every five Chevrolets; instead, it was selling one for every three, indicating that the Corvair may eat heavily...

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