Studebaker-Packard Corp. raised the roof last week: to weather the hot competition coming from the Big Three's compact cars, Studebaker rolled out a Lark that is the only convertible among the 1960 U.S. compact cars, and the smallest (wheelbase: 108½ in.) and lowest-priced (factory list: $2,176, plus extras, taxes, transport) of all the U.S. soft-top models. Studebaker also added a four-door, eight-passenger Lark station wagon that will list for $2,175, not counting taxes and transport. Optimistically, President Harold Churchill forecast that Studebaker's market will wing up by one-third in 1960, lifting Lark sales close to 200,000.
In a rival camp, Chevrolet's...
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