STOCK SPLITS: An Old Way to Make New Friends

ONE of the most remarkable phenomena of the bull market has been the rash of stock splits, and the way they have sent stocks scooting up. Staid old American Telephone & Telegraph, for 73 years a holdout against splitting, soared 65 points from 202 within a few weeks after its 3-for-1 split announcement. So popular has splitting become that 80 major companies have registered or announced splits this year, and Wall Streeters feel sure that the old record of 181 splits (in 1955) will be topped before the year is out. While stock splits have gladdened many a stockholder,...

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