Business: How to Live like a Star

When John Long got out of the Army Air Corps in 1945, he and his wife Mary moved into a rented, one-bedroom house in a suburb of Phoenix, Ariz, while he built his own house. He worked on the new house for six months with Mary's help (she did the painting and finishing touches). When it was finished, Long got an offer for the house, sold it at a $4,300 profit. He and his wife set to work building another house, but they sold that one too—and the next, and the next. By last week, John Long, 38, had built nearly...

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