The Press: LIFE in the '60s

"We know that the U.S. population will increase to well over 200 million," said LIFE'S Publisher Andrew Heiskell last week, looking toward the 1960s. "We expect real income to rise 4% per annum, with the result that an additional 6,000,000 families will have incomes of $5,000 or over." To keep pace with that national growth, LIFE (circ. base: 6,000,000) last week announced its plans for moving into the '60s.

LIFE'S program includes changes in "product, pricing and production." On the editorial side, said Editor in Chief Henry R. Luce, the LIFE of the '60s will be taking as its province "all things...

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