Show Business: Losses

¶ During its 30 years on radio and television, Voice of Firestone won just about every merit award but the one that counts with network moneymen: a high rating. Notified by ABC that prime Monday-night time would no longer be available next season, and with no adequate substitute time on CBS or NBC, Voice will almost surely die in June. Even a last-minute offer last week by Los Angeles' KTTV to tape the show and sell it to independent stations was regretfully turned down. Having put on a high-quality musical show for so long, and having the bankroll to pay for...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!