The Press: Helping It Happen

When it comes to making or buying news, few newspapers can match London's Daily Mail (circ. 2,138,570) for flamboyance and vanity. Last week, in two swollen self-promotions, the Mail treated its readers to two old-fashioned personalized adventure serials that were even richer than the standard fare in the British press's war for circulation.


WORLD SCOOP, blared a Page One banner headline announcing Mailman Noel Barber's series on "a war nobody knows about." To gather the "whole wicked story" in Tibet, Barber (TIME, Jan. 13, 1958) and Fellow Mail Correspondent...

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