MODERN LIVING: Oh, for a Dog's Life

"A dog is nothing more than a four-year-old child with fur," burbled an adman pursuing a dog-food account. This kind of talk might offend some old-fashioned parents, but the pitchman knew on which side his yummy was sugared. In ten years of more money and suburban living, U.S. dogs have increased 35% to 26 million; more than 40% of U.S. homes have one or more. U.S. consumers now spend more for dog food than baby food. In 1948 they bought less than i billion Ibs.; last year they spent $350 million for 2.1...

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