Education: Try School Today

With accompanying gusts of self-congratulation, Chicago's high-velocity radio station WIND was noisily blowing good toward an unaccustomed quadrant—the city's high schools. Teen-agers got a daily earful of such airborne blasts as: "Want to hear about a contest that's fantabulous? Then, guys and gals, listen! Just write, in 50 words or less, a statement saying 'I am going back to school because.' Enter today—that sawbuck will look pretty sharp in your pocketbook! The grand prize winner will win $100 in loot. Take part in all these kicks!" Sample promotion tagline: "The little red school house is—well—like wow!"

The problem attacked by WIND and...

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