When Robert E. Kintner, 48, joined the National Broadcasting Co. on Jan. i, 1957, after seven years as president of the third-place American Broadcasting Co., everybody on Madison Avenue knew that if he made good as vice president in charge of NBC's television network he would one day become president. Last week the day came. In a major topside shuffle, NBC President Robert Sarnoff, 40, son of NBC Founding Father David Sarnoff, moved up to board chairman, keeping the title of chief executive officer. Into the slot of president, with supervision over all but two of NBC's 30-odd...

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