Television: The Battle for Ears

When television began to masquerade as the new electronic horizon, cynics pronounced radio dead, or at least moribund. The great names in radio—Jack Benny, Bob Hope, Red Skelton et al.—moved into view and their audiences followed them. For about five years radio played country cousin to TV. Then radio, in terms of listeners and earnings, began a spectacular comeback. Last week radio's listenership was up 8% over last year, 25% over its pre-TV peak in 1947. A record 140 million sets are in use v. 66 million at TV's dawn. Radio's revenues are higher...

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