Television: The Silly Air

As summer laid a hot and humid hand upon the land, the masters of the air waves took desperate measures to hold the public's wavering attention. Items:

¶ North Carolina was gripped by a talkathon mania, and the leading contestants were all women. Fayetteville's radio station WFLB set the format: the contestants started talking before an audience outside the plate-glass window of a TV appliance store, kept on until exhaustion, sleep or urgencies of nature ended the ordeal. Other North Carolina stations matched WFLB's stunt, upped the prize value progressively to $3,000. Sue...

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