The Press: Brave New Newsday

Long Island's Newsday, the thriving (circ. 272,441) suburban tabloid that ordinarily gives itself mostly to news, conventional features, and a fat assortment of advertising pages, last week handed its readers something new in its 18-year history: a thick supplement containing a new, brain-twitching book by a famed writer. The book's title: Tyranny Over the Mind. Author: English-born Novelist Aldous (Brave New World) Huxley, 63.

Newsday's essay grew out of an idea hit upon last November by Editor-Publisher Alicia Patterson. She asked Huxley for a series on subliminal advertising as a hidden persuader in television. Excitedly, Huxley proposed a wider investigation of new...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!