The Press: Brave New Newsday

Long Island's Newsday, the thriving (circ. 272,441) suburban tabloid that ordinarily gives itself mostly to news, conventional features, and a fat assortment of advertising pages, last week handed its readers something new in its 18-year history: a thick supplement containing a new, brain-twitching book by a famed writer. The book's title: Tyranny Over the Mind. Author: English-born Novelist Aldous (Brave New World) Huxley, 63.

Newsday's essay grew out of an idea hit upon last November by Editor-Publisher Alicia Patterson. She asked Huxley for a series on subliminal advertising as a hidden persuader in television. Excitedly, Huxley proposed a wider investigation of new...

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