The Press: The Froth Estate

In his 35 years as the restlessly perfectionist editor of the New York Times's fat, sober Sunday supplements, Lester Markel, 64, has always put fact above fancy (and reaps his reward in juicy ads for bras, girdles and lingerie). In the latest Bulletin of the American Society of Newspaper Editors, Markel chides other editors for stressing entertainment. "I have been impelled at times," says he, "to inquire whether [we] should not properly be called The Froth Estate.' "

Writes Editor Markel: "I don't outlaw Dick Tracy or Li'I Abner, but I insist that a newspaper shall print a goodly amount of information....

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