Cinema: The Vanishing Moviegoer

Movie theater owners, who have long warned that films on television are destroying Hollywood, got some startling statistical support last week. The bad news, contained in a report on movie-going by Business Analysts Sindlinger & Co.: since the TV screens last fall started to flicker for fair with movies, average weekly theater attendance has dropped 7,000,000 from 1956 figures, and theater owners have taken a $50 million loss at the box office.

For theater owners, 1957 started well enough. Average weekly attendance was up as high as 6.2% in the first six months, compared to the previous year. Then a summer decline...

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