Though heads were rolling in an epidemic of studio layoffs, a heap of movies was rolling too, and Hollywood's 1958 production schedule was the most ambitious of recent years. While streamlining their activities and culling their deadwood, few producers missed the implication in Variety's estimates of last year's op grossers: moviemakers strike few bonanzas with low-budget sleepers these days. On most of their efforts, they must spend money to make money.
The top three films on Variety's list, in order of gross rentals paid by exhibitors: 1) The Ten Commandments (Paramount), raking in $18.5...
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