Television: Year of the Horse

Once upon a time. TV worried about the shortage of good writers. Now producers worry about the shortage of good horses: they are shooting so many westerns that Hollywood stables can hardly keep up with their bookings ($10 a day for an "extra" horse, $25 minimum for a beast with a role). This shift in concern was as telling a portent as any last week when television rounded the bend of its 1957-58 season. It is a season in which network advertisers are spending more than ever—about $660 million a year—to woo the largest...

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