Television: Biggest Negro Station

Memphis' radio station WDIA can make some rare claims: it finds jobs for unemployed, picks up hospital bills, supports a home for crippled children, hands out scholarships, even locates stray mules for farmers. For its pains, WDIA tops every station in the mid-South in ratings and advertisers. What makes it all the more unusual is that it is a "Negro station"—the biggest and oldest U.S. station beamed at Negro listeners.

Last week, as it celebrated its tenth anniversary, WDIA changed hands for $1,000,000. The thumping price, biggest ever paid for a Negro station, pointed up the findings of a study just released...

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