Television: Great Medium for Messages

The long arms chopped the smokeless air of Manhattan's Madison Square Garden and the bone rigid forefinger jabbed at the TV screen. "Right in your living room," came the muscular Southern voice, "right in your bedrooms, right in a bar—you can let Christ come in." Wearing TV blue but no makeup, Carolina-tanned Billy Graham was bringing down the third-act curtain on the first live U.S. telecast of his New York Crusade. But as Billy continued his "invitation" ("just get up quickly and come right on down"), he was drowned out in a cue mixup by a "special announcer" plugging a Graham...

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