THE BOOM PSYCHOLOGY-: How to Make Good News Seem Bad

THE BOOM PSYCHOLOGY

FOR the past four or five years we have had these attacks with all the regularity of an annual case of spring fever. And now, once again—to use a great mixed metaphor—'The crape-hangers are crying wolf in the marketplace.' " So said Ford Edsel Division General Sales Manager J. C. Doyle last week, commenting on the curious psychology of businessmen and the U.S. public about the boom. Instead of optimism, the greatest economic advance in history has often produced the opposite effect: a fretful, unreasoning pessimism. Like rabid Mickey Mantle fans,...

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