Medicine: Psychology & the Ads

Why is the average U.S. citizen afraid of banks? Why does he love big cars? Why, when he goes into an automobile showroom, does he get excited over the convertibles and wind up buying a sedan? Why do most housewives go into a hypnoidal trance in a supermarket?

These are some of the loaded questions that occupy increasing numbers of psychologists and psychiatrists. Depth psychology now probably has more influence on the U.S. at large through business and advertising than through clinics or mental-health programs. Not so long ago, when an advertiser was using psychology, it was a hit-or-miss affair of hunches;...

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