The Motorist Lines Up Against the Adman

TO U.S. motorists, the billboard is an inescapable part of the American road. But should it be? In Congress last week, a pair of proposals, one sponsored by Oregon's Senator Richard Neuberger, the second by Commerce Secretary Sinclair Weeks, demanded strict federal controls over billboards along the new 41,000-mile superhighway system that is to be built in the next 13 years. Lined up in solid support of controls was a solid phalanx of citizens' groups, plus the American Automobile Association, and such devout anti-billboard crusaders as New York City's Park Commissioner Robert Moses. On the...

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