"I've seen the competition's cars and I've seen ours," chortled a San Francisco Chrysler dealer last week. "We're headed for a terrific year." Around the U.S., Plymouth, Dodge, DeSoto and Chrysler dealers were getting their first 1957 models, and to a man they were wreathed in smiles. For the first time in years, they thought that Chrysler Corp. had a better-than-even chance to cut into the lead of Ford and General Motors right down the line. At a cost of some $300 million for new models, Chrysler was making an all-out effort with its 1957 models to get-back in the...
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