CIVICMINDED EXECUTIVES: Time and Talent Means More Than Money

CIVIC-MINDED EXECUTIVES

THE day of the great private fortunes is gone. People no longer can give only money to community projects—they must give themselves." So says Thomas H. Coulter, head of Chicago's Association of Commerce and Industry. With this, most U.S. businessmen are in full agreement. While civic-minded executives and their companies still write generous checks (last year corporate donations of $100 and up totaled 40% of Community Chest donations, 34% of United Fund contributions), many businessmen are not content to discharge their public responsibilities with cash alone. Instead, more and more...

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