MANAGEMENT: Too Big

"General Motors is too big for the good of American businessmen who must deal with it, and too big for the good of the country."

These strong words came this week from the respected, nonprofit American Institute of Management* after a three-month study of G.M.'s published figures. The survey was the idea of A.I.M.'s founder-president, Jackson Martindell, a hardheaded businessman himself, who has been president of Fiduciary Counsel (investment counselors) and Fiduciary Management (an investment trust), last month won control of Who's Who.

Martindell's Institute found that G.M.'s bigness is bad because it is too efficient; it has managed to disprove...

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