Radio: To the Rescue

In old-fashioned westerns, just as the settlers are on the point of being overwhelmed by Indians, the cavalry rushes to the rescue. NBC, beset on all sides by the audience-grabbing shows of CBS, has created its own rescue column out of the zany comedy team of Dean Martin and Jerry Lewis. Last season they were the only ones consistently able to save the Colgate Hour from its clobberings by CBS's Ed Sullivan. Last month, when the Milton Berle Show was beaten twice by Phil Silvers, Martin & Lewis charged to Berle's rescue and reversed the trend. They have similarly beefed up...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!