As more and more television antennas sprout like crazy weeds across U.S. rooftops, the movie exhibitors, Hollywood's sharpest critics, become increasingly watchful of Hollywood's product. Sample movie reviews from the trade magazine Boxoffice:
On the Waterfront: "Good little action picture, but why it got the Academy Award I will never know."E. M. F., Dewey, Okla.
Beau Brummell: "Costume picture! Every time we play one, it's curtains from the start."R. K., Sedalia, Mo.
Many Rivers to Cross: "How anyone could take Eleanor Parker and Robert Taylor and make a bad picture is beyond my realm...