The Press: Brown & White at the Trib

As boss of the New York Herald Tribune, Helen Rogers Reid, 72, has long been the grande dame of U.S. journalism. Even before her husband Ogden Reid died in 1947, leaving her control of the paper, Helen Reid had a strong claim to the title. Once social secretary to Ogden Reid's mother, Mrs. Whitelaw Reid, she began helping her husband on the Tribune in 1918 after $15 million of the family's money had been poured into the ailing daily.

She sold advertising, worked on the editorial side, turned herself into a well-rounded newspaper executive. After she took over, she...

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