PERSONNEL: Changes of the Week, Jan. 31, 1955

¶ Peter Wolf Hires, 32, was named president of Philadelphia's Charles E. Hires Co. (root beer), succeeding E. W. David, who is retiring. Peter, whose father remains board chairman, is the grandson of Pharmacist Charles E. Hires Sr.; who brewed an "herb tea" of roots, bark and herbs, served it hot, and founded the company in 1876. (Later, it was served cold, renamed "root beer" to wean upstate Pennsylvania coal miners away from beer, and became, for a time, the biggest-selling U.S. soft drink.) Young Peter Hires left Haverford College before graduation to drive a company truck, became a salesman,...

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