Radio: Death of the Salesman?

Old-style commercial announcers, many of whom have spent 20 years selling a multitude of products over the air, may be on their way out. Elbowing them toward the discard is a new breed—most of them entertainers by profession—who have tied their commercial destinies to specific sponsors.

Perhaps seeing the handwriting on the wall, veteran Announcer Dick Stark, who has earned as much as $150,000 a year selling Chesterfield cigarettes. Camay soap. Amm-i-dent toothpaste and Remington electric shavers, is now hard at work studying architecture and will quit broadcasting entirely when he graduates. Another...

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