The first President of the U.S. used the coach-and-four as his main vehicle of communication, traveled 3,000 miles during his first three years in office to carry his personality and policies to the people who counted. Abraham Lincoln used the personal letter for much of his communication with the press. As an institution, the presidential press conference was not established until Woodrow Wilson was in the White House, and was not energetically exploited until Franklin Roosevelt arrived. Last week the institution switched to a new channel—which would have amazed its founder and fascinated its exploiter.

Four Glaring Eyes. When 218...

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