A Letter From The Publisher, Jan. 31, 1955

Dear Time Reader: More than half of all U.S. college students (actually 56%) read TIME regularly, and we are just as interested in them as they are in us. Recently, TIME'S Market Research Department undertook a series of surveys on this year's crop of TIME-reading college students, particularly seniors. I thought that you might be interested in what we found out about their attitudes and plans for the future.

Most of the TIME-reading seniors are in a hurry to marry, raise families and settle down. They want at least two children and 92% plan to own their homes in the near future....

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