"Any family that can afford to buy a second car can have a swimming pool in its backyard. Pools are just a logical extension of the family television room." So, last week, said Gordon W. Rudd, president of National Pool Equipment Co., one of the nation's leading poolmakers (1958 sales: $3,001,778). Once a rich man's whim (there were only 28,300 pools, including commercial ones, five years ago), swimming pools today make up one of the splashiest sectors of the nation's leisure market. This year alone, of the 70,000 swimming pools to be...

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