GOODS & SERVICES: New Ideas, Jan. 21, 1957

GOODS & SERVICES New Ideas Smoke Now, Pay Later. Larus & Brother Co. of Richmond, Va. announced a "Take your premium now—pay later" scheme to spur the sales of their Holiday cigarettes. Customers select a premium gift (e.g., a Zippo lighter for 255 coupons), make a down payment of 15 Holiday coupons, sign a pledge to pay the balance of the coupons (one to a pack) as they smoke.

Portable Helicopter. A collapsible, 250-Ib. helicopter that can be dropped by parachute and reassembled by one man in about ten minutes was announced by the Navy. The one-man rotorcycle, which is...

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