The seeds of a new French revolution were being sown last week in a small shop near the Arc de Triomphe. There, crowds of customers were enthusiastically shopping in France's first discount house, with prices of refrigerators, toasters and all other goods cut a flat 20% under prices fixed by manufacturers and retailers. In two or three days, the yellow-fronted shop did as much business as others in the neighborhood handled in a year.
The man who opened the store and set out singlehanded to revolutionize France's noncompetitive retailing system is...
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