In showrooms around the U.S., customers last week took a look at the 1957 models and reached for their pocketbooks. Chevrolet dealers reported that sales were running 10% to 15% ahead of last year; Ford said dealers' new-car orders for delivery this year had already passed $1 billion. There, seemed little sales resistance to the increase in Ford and Chevy factory list prices. Last week General Motors announced rises on the rest of its cars, due out in a few weeks.
Pontiac price rises vary from $100 to $280 per car, Oldsmobile's from...
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