AUTOS: Prices: Up

In showrooms around the U.S., customers last week took a look at the 1957 models and reached for their pocketbooks. Chevrolet dealers reported that sales were running 10% to 15% ahead of last year; Ford said dealers' new-car orders for delivery this year had already passed $1 billion. There, seemed little sales resistance to the increase in Ford and Chevy factory list prices. Last week General Motors announced rises on the rest of its cars, due out in a few weeks.

Pontiac price rises vary from $100 to $280 per car, Oldsmobile's from...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!