To Wall Streeters, Merrill Lynch, Pierce, Fenner & Beane, the world's biggest brokerage house, has long been known as "We, the People," "The Thundering Herd," "Bureau of Missing Persons." A supermarket of finance with 104 partners in no cities, Merrill Lynch handles everything from commodities to 10% of all trading on the New York Stock Exchange. Founder Charles Edward Merrill always took the gags as a compliment. Over the years, his driving ambition was to convince the small investor that he should buy a stake in the U.S. economy. Said Merrill: "America's...
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