The Press: Newcomer in Middletown

Starting a daily paper in the U.S.—even a small one—is a job for a millionaire because of high initial investment, high operating costs. But Millionaire Jacob M. Kaplan thought that he could find a cheaper way. Last week Jack Kaplan, president of Welch Grape Juice Co., launched an experimental tabloid that may well blaze a trail for men who want to start small-town newspapers on comparatively small capital. He began publishing his paper in Middletown, N.Y. (pop. 22,586), pitting it against the well-established, conventional Times-Herald, which is owned by another newspaper experimenter, Ralph...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!