RETAIL TRADE: The Negro Market

"Economic equality is always a prelude to total equality."

This week Professor Henry Allen Bullock, 50, a trained sociologist (Ph.D., University of Michigan, '42) and director of graduate research at Houston's all-Negro Texas Southern University (enrollment: 3,000), told, in an 18-month study of his fellow Negroes' earning power and buying habits, how close the Southern city Negro has moved toward economic equality with whites. While his log-page report is confined to the South's largest city, Houston (pop. 725,000), it is a good indication of the Negro's material advances throughout the Southland.

More Money. Bullock's report is based on a poll of...

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