When NBC's Steve Allen decisively beat CBS's Ed Sullivan a fortnight ago in the battle for TV's Sunday-at-8 audience (TIME, July 16), the burning question among television's hucksters was: Who had done it, Allen or his guest star, Elvis ("The Pelvis") Presley? Sullivan, in the unaccustomed position of runner-up, affected disdain for the Pelvis, snorted that he would not have the gyrating groaner "at any price" on his family-type program. "He is not my cup of tea," Sullivan said loftily.
But last week Allen, without Presley, was decisively beaten by Sullivan. The answer to the question was plain, and to no one...
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