Publisher's Letter, Jul. 23, 1956

Dear TIME-Reader:

The impact of a TIME book review is no secret in the publishing world. Writing from New York in Books and Bookmen, Britain's new book-trade monthly, Geoffrey Wagner analyzed what he called the strong sales "pull" of a TIME review, reported that the reading public placed great faith in TIME'S Books section.

So, apparently, does a large segment of the academic world. I have before me the results of a survey of the faculty members of four universities: Princeton, Texas, Washington and North Carolina. The studies were made to determine (in part) which magazines teachers read and whether or not they...

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